Playing Safe is the cornerstone of the National Casino Forum’s commitment to responsible gambling and improved player protection. The initiative comprises a set of industry-agreed principles, underpinned by a mechanism to ensure they are applied. Playing Safe expresses our industry’s commitment to doing more than the minimum required by law to promote responsible gambling and we are proud to have been at the forefront of its development.
A key plank of the programme is a powerful new national self-exclusion system called SENSE (Self-Enrolment National Self-Exclusion).
This is the first time that non-state-owned casino operators anywhere in the world have come together to support people who recognise they have a problem with their gambling and want to exclude themselves from casinos.
Until now, voluntary self-exclusion has been company-based: players can ask an individual operator to refuse their custom.
But SENSE takes voluntary self-exclusion one step further. The secure web-based system enables players to exclude themselves from all land-based casinos in the UK.
The SENSE system will circulate photographs and biographical information, as well as interface
with companies’ loyalty cards, vouchers and other marketing tools, to identify self-excluders attempting to breach their agreement.
LEADING THE WAY IN PLAYER PROTECTION...