As a longstanding partner of SportsAid, Caesars has been celebrating with the charity as it marks 40 years of helping our young athletes during the critical early stages of their careers.
SportsAid, whose patron is Her Royal Highness, The Duchess of Cambridge, helps young people become Britain’s next generation of Olympic and Paralympic athletes by giving them the financial support they need.
Many of these youngsters are already representing Great Britain and, if they can continue doing so, are likely to become our future world champions.
But they need financial help if they are to stay in the running as they work towards podium glory. Typically, they train more than 15 hours a week on top of full-time education and travel 650-plus miles a month to compete.
Caesars Foundation, the charitable arm of Caesars Entertainment, is proud to help these inspirational young athletes in achieve their ambitions.
SportsAid was founded in 1976, predating the National Lottery and UK Sport by nearly 20 years.
In those days it was the major source of funding for most of our top athletes, raising the money they needed to compete against overseas rivals who usually had better financial backing.
But that didn’t stop Britain making its mark. David Wilkie set a new world record to win gold in the men’s 200m breaststroke at the 1976 Olympics in Montreal. And fellow team member 13-year-old Sharron Davies, one of the first recipients of a SportsAid award and still closely involved with the charity, made the world sit up with her debut Olympic performance in that same pool.
Fast forward to the 2012 London Olympics, and former SportsAid athletes made up almost two-thirds of the British team, winning 20 Olympic and 27 Paralympic gold medals between them.
It was a similar story at Rio in 2016. Two thirds of Team GB - that's 411 Olympic and Paralympic athletes - received crucial early-years financial support from SportsAid, courtesy of fundraising and corporate donations like ours.
“SportsAid has been essential to me. “Without it the financial pressure would have eventually become overwhelming and I may have stopped competing.”
Stanley Livingston, the UK’s fastest under-17 400m hurdler in 2013.
If you would like to get involved, visit www.sportsaid.org.uk/iwill.